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The people from Extra, Singapore

The audience in this video was in Singapore: 86 participants from medical and scientific backgrounds, and sales & marketing. Over 40 of the participants were from non-English speaking cultures. The brief was to prepare the way for a new product that was being launched over the next two days. They wanted their conference to accept that the research and marketing plan for the future was based on correct analysis and to put their full support behind it.

Paul Hannan's Corporate-Life Challenge, utilising the "Back To The Future" simulation, was deemed the major reason the conference accelerated their beliefs and confidence in support for the Sanofi launch.